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How Did the Aloha Shirt Begin and Get Its Name?

Category: History & Culture

The Aloha shirt associated with Hawaii was not originally designed as stylish clothing. It began as practical workwear for people working in the fields.

But how did a simple work shirt transform into a popular style of clothing around the world? The answer lies in a mix of cultures, materials, and history.

1. Different Theories About Where the Aloha Shirt Came From

There are several theories about where the Aloha shirt actually came from. One well-known story points to the 1800s in Hawaii, where workers wore a garment called the "Palaka." This was originally a checkered, open-collar shirt worn by European sailors [1].

People working in the sugarcane fields adopted these Palaka shirts. However, other accounts suggest the shirt emerged from a blend of various cultures rather than a single origin [1].

2. How Japanese Fabric Was Used for Shirts in the 1920s

Starting in 1868, Japanese people began moving to Hawaii to work in the sugarcane plantations. Stories are passed down about shirts being tailored from the fabric of Japanese yukata (casual summer kimono) and kimono [2].

It is confirmed that shirts made from silk and crepe fabrics imported from Japan existed by the early 1920s at the latest [2].

Some say that just as mixing red and blue paint creates purple, the combination of Hawaiian workwear and Japanese fabric created a new type of shirt. However, unlike paint, the two influences did not fully blend; instead, features from both remained distinct [2].

3. The First Advertisement That Used the Name "Aloha Shirt"

The term "Aloha shirt" appeared in an advertisement on June 28, 1935. The ad was for the Musashiya Store in Honolulu, a business started by Miyamoto Chotaro, a Japanese immigrant. Among surviving records, this is considered the oldest known use of the name [3].

4. Ellery Chun's Trademark Claim on the Name "Aloha Shirt"

Following that advertisement, a Chinese merchant named Ellery Chun is said to have registered "Aloha Shirt" as a trademark in 1937. This registration gave him the exclusive right to use the name for 20 years [4].

5. How the Fabrics of Aloha Shirts Changed Over Time

The materials used for Aloha shirts evolved with the times. There was a period when silk and rayon were common. From the 1960s onward, polyester, which is still widely used today, became popular [5].

It is believed that the fabrics were shipped from the US mainland and Japan. Records indicate that dyers in Kyoto, Japan, supplied high-quality fabrics for these shirts [5].

6. How the Aloha Shirt Became Special Attire for Men in Hawaii

The Aloha shirt, which started as workwear, had become an important industry in Hawaii by around 1950, following sugar and pineapple [6].

There are also events such as "Aloha Week." Today, the Aloha shirt is treated as special attire for men in Hawaii [6].

7. What the Patterns on Aloha Shirts Can Tell Us

If you see a photo of an Aloha shirt, try to imagine which country each pattern comes from. A carp might represent Japan, while a hibiscus flower represents Hawaii. Many different countries are hidden within a single shirt.

Sources

  1. Wikipedia "Aloha Shirt", Amina Collection "History and Charm of the Birth of the Aloha Shirt", University of Hawaiʻi "Malamalama" "Fashion history" https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%AD%E3%83%8F%E3%82%B7%E3%83%A3%E3%83%84 https://aminaflyers.amina-co.jp/list/detail/1146 https://www.hawaii.edu/malamalama/2001/07/Fashion.html (One origin theory cites the 1800s plantation workwear "Palaka," which Wikipedia and Amina Collection say was based on European sailors' open-collar shirts; the University of Hawaiʻi describes a convergence of Western design, Filipino Barong Tagalog, and Chinese/Japanese tailors.)
  2. Wikipedia "Aloha Shirt", CBC MAGAZINE "Pioneering Spirit and Love of Homeland of Japanese Immigrants Who Created 'Aloha Shirts' in Hawaii", University of Hawaiʻi "Malamalama" "Fashion history" https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%AD%E3%83%8F%E3%82%B7%E3%83%A3%E3%83%84 https://hicbc.com/magazine/article/?id=news-ronsetsu-post-2218 https://www.hawaii.edu/malamalama/2001/07/Fashion.html (Wikipedia and CBC note Japanese migration began in 1868 with official contracts from 1885, and stories exist of shirts made from yukata/kimono fabric; the University of Hawaiʻi confirms shirts using imported Japanese silk/crepe existed by the early 1920s.)
  3. Wikipedia "Aloha Shirt" https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%AD%E3%83%8F%E3%82%B7%E3%83%A3%E3%83%84 (Wikipedia states the term "Aloha Shirt" was first recorded in a June 28, 1935 ad for Musashiya Shoten (founded 1904 by Miyamoto Chotaro).)
  4. Wikipedia "Aloha Shirt", University of Hawaiʻi "Malamalama" "Fashion history" https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%AD%E3%83%8F%E3%82%B7%E3%83%A3%E3%83%84 https://www.hawaii.edu/malamalama/2001/07/Fashion.html (The University of Hawaiʻi notes merchant Ellery Chun trademarked "Aloha Shirt" in the 1930s; Wikipedia details the 1936 "Aloha Sportswear" and 1937 "Aloha Shirt" applications for a 20-year exclusive right.)
  5. Wikipedia "Aloha Shirt", University of Hawaiʻi "Malamalama" "Fashion history" https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%AD%E3%83%8F%E3%82%B7%E3%83%A3%E3%83%84 https://www.hawaii.edu/malamalama/2001/07/Fashion.html (Wikipedia notes silk/rayon eras and polyester spread after the 1960s, though University of Hawaiʻi dates the silk era to 1945–1955; Wikipedia states fabrics were imported from the US mainland and Japan, with Kyoto dyers supplying high-quality cloth.)
  6. Wikipedia "Aloha Shirt", CBC MAGAZINE "Pioneering Spirit and Love of Homeland of Japanese Immigrants Who Created 'Aloha Shirts' in Hawaii", Amina Collection "History and Charm of the Birth of the Aloha Shirt" https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%AD%E3%83%8F%E3%82%B7%E3%83%A3%E3%83%84 https://hicbc.com/magazine/article/?id=news-ronsetsu-post-2218 https://aminaflyers.amina-co.jp/list/detail/1146 (Wikipedia states the Aloha shirt was an important industry in Hawaii after sugar and pineapple by 1950; CBC and Amina Collection note it became special attire for men.)