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Why Do We Stop Noticing Things That Repeat?

Category: The Body

Saying the same word dozens of times may make reactions to the word weaker. Experiments have reported that after 30 repetitions, reactions to that word become slower [1]. Yet the word itself has not changed. Why does the brain’s reaction weaken?

This article explores "habituation," the mechanism of getting used to things, which is considered a basic form of learning. By connecting studies on babies, sea creatures, and brain signals, we can see why getting bored is considered a way to ignore repeated, unimportant stimuli and notice change.

1. Why Does a Word Lose Its Meaning When You Repeat It Many Times?

This phenomenon is called "semantic satiation." Around 1960, Lambert and Jacobovitz showed that repeating the same word changes how its meaning is evaluated. It is reported that Leon James (née Jacobovitz) used this name in a doctoral thesis in 1962 [1]. Later, Smith and Klein showed that reactions become slower after repeating words from the same category 30 times [1].

What is important here is that this is often described as "becoming less reactive to the word." Whether this happens at the stage of meaning, word form, or association is still debated among researchers, with no final conclusion [2]. The theory that it happens because brain cells get tired is just one view. So, is this just fatigue? Or is there a different mechanism at work?

2. How Is Habituation Different From Being Tired?

The phenomenon where reactions weaken when the same stimulus is repeated is called habituation. It does not include reduced reactions due to sensory adaptation in eyes or ears, or muscle fatigue. If those factors are excluded, habituation is considered a type of learning [3].

Habituation is specific to a stimulus, though it can spread to similar ones. You might stop being startled by an alarm sound, but you might still be startled by a car horn [3]. This effect can spread to similar stimuli. If it were fatigue, reactions to other sounds might also slow down. This "stimulus-specific" nature is a clue to distinguish it from fatigue.

In a definition organized by an international group of researchers in 2009, habituation is defined as a decrease in response that does not involve sensory adaptation or motor fatigue [4]. Spontaneous recovery (reactions return after time passes) and dishabituation (reactions to the original stimulus return when a different stimulus is presented) are listed as characteristics. The decrease is said to be faster when the stimulus is weak and frequent [4]. Since reactions returning after rest is similar to fatigue, stimulus specificity is one clue, though effects can spread. How does this work for those who cannot answer with words?

3. How Do Researchers Use Babies' Looking Time to Study Boredom?

Babies cannot say, "These two pictures are different." So, researchers use changes in looking time as a clue. If Picture A is shown repeatedly, looking time decreases. If they look again when Picture B is shown, it can be inferred that they distinguish A from B [3].

This method is used to investigate subjects who cannot rely on language. It is also used in rats and mice to check if they distinguish between objects they have seen before and new ones [3]. It is a method of reading their discrimination based on the reactions of cooperating babies or animals.

It is important to note that babies do not always prefer new things. "Novelty preference," where they look longer at new items, has been known since the 1960s. However, some research suggests that in very early development, familiar things are preferred, and novelty preference develops later [5]. Results are not uniform. Also, in developmental psychology, the term "dishabituation" is often used to mean the reaction to B.

4. How Does the Sea Hare Get Used to Being Touched?

The sea hare is a marine mollusk related to sea slugs. When its siphon is touched, it withdraws its gill. However, if weak contact is repeated many times, it stops withdrawing [7].

This simple habituation is explained as occurring because the release of neurotransmitters decreases at the synapse between sensory and motor neurons [11]. This means habituation can happen with a small nervous system. Therefore, the sea hare has been studied as a basic model for learning and memory [7].

Habituation is considered the simplest form of learning, seen in almost all animals. It is thought to help ignore unimportant stimuli so attention can be directed to important things [6]. Here, "getting bored" is less about feelings and more about the reaction switch becoming smaller.

5. Do Monkeys' Dopamine Neurons React Less to Predictable Juice?

There are experiments looking for habituation-like processes in the brain. Dopamine neurons in monkeys react strongly to juice they did not expect. However, once a cue predicts that juice will come, the neurons stop reacting to the juice itself, and the reaction shifts to the cue. When the same reward is always given, the neurons become quiet [8].

This suggests that dopamine is considered a signal for "prediction error" rather than "pleasure itself." When a prediction fails and no reward comes, the reaction drops [8].

In mouse brains, there is another finding. Dopamine neurons in the tail of the striatum (TS) react strongly to novel cues and their reaction decreases with habituation. On the other hand, dopamine in the ventral striatum did not react to new cues but reacted after being linked to a reward [9]. "Novelty" and "reward prediction error" may be handled by different pathways. However, since this is a mouse study, it cannot be directly applied to human "boredom." There is no study in this material showing dopamine is the direct cause of boredom. Therefore, viewing it as "the brain reduces reactions to predictable repetitions to make it easier to notice new changes" is just one perspective.

6. Do Lottery Winners Get Used to Their Happy News?

In 1978, a study comparing 22 lottery winners with 22 non-winners was published. The winners were not happier than the control group. The joy they derived from small daily pleasures was actually smaller [10].

Researchers explained this by habituation to new pleasures and the contrast with the peak event of winning. It is a study with few participants. It does not mean "money cannot buy happiness." It is safer to accept it as "there is an explanation that habituation can work on happy events" rather than generalizing one small study.

Looking back, habituation can be seen not as a "problem" but as a mechanism to ignore repeated, unimportant stimuli and notice change. How can we test this in our own lives?

7. How Can You Test Habituation by Repeating a Word Aloud?

Choose a favorite word and repeat it out loud 10 times, then 30 times. Note how the feeling of the meaning or the way you say it changes between the 10th and 30th time. If nothing changes, that is also a result.

What happens if you say it again after some time? In habituation, it is a characteristic that reactions return after time passes [4]. Whether this applies to words is not known. This is an observation of your own feelings, not an experiment to verify habituation recovery.

Another test is looking for familiar sounds in your house. When did you notice the clock or the fridge? The moment you think, "Come to think of it, it has been ringing," might mean habituation has slightly faded. However, this is daily observation, not the same conditions as research. The foundation of this article is the explanation in a Japanese psychology dictionary [3] and a paper by an international group of researchers defining habituation [4]. The paper is in English, but you can ask a librarian or teacher for Japanese explanatory books.

Sources

  1. Cao et al. (2019) Frontiers in Psychology https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2019.02236/full (Discusses the history of semantic satiation and experiments showing slower reactions after 30 repetitions.)
  2. Nazology article on "Semantic Satiation" https://nazology.kusuguru.co.jp/archives/60598 (Explains that semantic satiation is described as a dulling of reaction and that the stage of the cause is still debated.)
  3. Latest Psychology Dictionary "Habituation-Sensitization" (Kotobank, Sadahiko Nakajima) https://kotobank.jp/word/%E9%A6%B4%E5%8C%96%E9%8B%AD%E6%95%8F%E5%8C%96-2099792 (Defines habituation, stimulus specificity, and methods for testing discrimination in infants using gaze.)
  4. Rankin et al. (2009) Habituation revisited, Neurobiology of Learning and Memory https://pmc.ncbi.nlm.nih.gov/articles/PMC2754195/ (Defines habituation, spontaneous recovery, dishabituation, and distinction from fatigue.)
  5. Fantz (1964) Study on infant novelty preference (PubMed) https://pubmed.ncbi.nlm.nih.gov/14173773/ (Covers infant novelty preference and differences by developmental stage.)
  6. Habituation mechanisms and their importance for cognitive function, Frontiers (2014) https://pmc.ncbi.nlm.nih.gov/articles/PMC4288050/ (States that habituation is seen in almost all animals and helps ignore unimportant stimuli.)
  7. High School Biology Learning (Wikibooks) https://ja.wikibooks.org/wiki/%E9%AB%98%E7%AD%89%E5%AD%A6%E6%A0%A1_%E7%94%9F%E7%89%A9/%E5%AD%A6%E7%BF%92 (Covers the sea hare's gill withdrawal reflex and synaptic changes.)
  8. BrainFacts.org, Discovering Dopamine's Role in Reward Prediction Error https://www.brainfacts.org/brain-anatomy-and-function/genes-and-molecules/2021/discovering-dopamines-role-in-reward-prediction-error-122121 (Discusses monkey dopamine neurons and prediction errors.)
  9. Menegas et al. (2017) eLife, Opposite initialization to novel cues in dopamine signaling https://pmc.ncbi.nlm.nih.gov/articles/PMC5271609 (Covers mouse dopamine neurons and reactions to novelty.)
  10. Brickman, Coates, Janoff-Bulman (1978) Journal of Personality and Social Psychology (PubMed) https://pubmed.ncbi.nlm.nih.gov/690806/ (Study on lottery winners, limited to the abstract scope.)
  11. Castellucci & Kandel (1974) PNAS, Habituation of the sea hare gill withdrawal reflex https://pmc.ncbi.nlm.nih.gov/articles/PMC434028/ (Covers the decrease in neurotransmitter release per signal during short-term habituation.)